Template:Fancruft Template:Redirect2 Template:Infobox soap character AlDub (also known as MaiDen) is a fictional supercouple (or "love team" as it is known in the Philippines) that appears in the Kalyeserye portion of the "Juan for All, All for Juan" segment of the noontime variety show Eat Bulaga!. Its name is derived from a portmanteau of the tandem's character names, namely Filipino actor Alden Richards, who portrays a fictionalized version of himself, and Yaya Dub (Divina Ursula Bokbokova Smash, a playful reverse-acronym of Dubsmash), portrayed by the Philippine's Dubsmash queen and actress Maine Mendoza. Both joining the program's cast in 2015, Richards first appeared as a host of Eat Bulaga!Template:'s various segments, such as the "That's My Bae" portion; while Mendoza originally appeared as Yaya Dub (sometimes, as Lola Isadora) in the show's "Juan for All, All for Juan" segment. Exclusively interacting through the show's split screen frame, the AlDub couple's main communication is through dubbing audio samples of popular songs, films and TV series as well as handwritten messages shown on screen.
A 30-minute to 1-hour soap opera parody entitled Kalyeserye (Street Series in English) was created within the "Juan for All, All for Juan"s segment for the tandem, featuring live improv acting from the AlDub supercouple and its additional characters–Filipino comedians Wally Bayola (Lola Nidora), Jose Manalo (Lola Tinidora), and Paolo Ballesteros (Lola Tidora, and sometimes, Lola Isadora) as various characters. The segment proved to be a success in both broadcast television and social media, resulting in a significant increase of viewership and popularity of Eat Bulaga!. In addition, it has also contributed to the careers of Richards and Mendoza.
As of late, different media outlets had hailed Aldub as a "social media phenomenon" following its success in trending everyday over at twitter and other social media platforms. Record-breaking tweets correlate to a pivotal episode of the KalyeSerye, mostly about Aldub's continuing romance. Such is the case on September 5, 2015, as the couple finally saw each other for the first time after their respective performances in Bulaga Pa More! Dabarkads edition wildcard round. Subsequent meetings for the pair happened in the weeks that followed, advancing the story line of the Kalyeserye.
On September 26, 2015, they first reached record-breaking tweets in Twitter for #ALDubEBforLOVE with 25.6 million tweets in just a day, breaking their own record of 12.1 million tweets within 24 hours for #ALDUBMostAwaitedDate on September 19, 2015.
On October 24, 2015, the couple finally got to meet properly without hindrances through Eat Bulaga!Template:'s grand benefit concert at the Philippine Arena dubbed as Sa Tamang Panahon (In the Right Time). The concert was part of the show's 36th anniversary and held as a celebration to Eat Bulaga! and a tribute to the fans of AlDub. Proceeds were used to fund libraries for certain schools across the Philippines. That day, the hashtag #ALDubEBTamangPanahon reached over 41 million tweets beating the record of the 2014 World Cup semi-final match between Brazil and Germany, which consists of 37.6 million tweets. Rishi Jaitly, one of the executives of Twitter said that the tweets were "real, fresh and organic." Apart of social media records, the concert also recorded a live audience of 55,000 people and set another record after tickets for the event became sold-out in less than 3 days.
Background and overview
In 2015, Alden Richards, who had finished filming the miniseries Ilustrado (2014), was invited to join Eat Bulaga! as a host for a month-long trial period, hosting various segments such as "Pak Na Pak" and later, "That's My Bae" with Indian-Filipino radio disc jockey Sam YG. A month later, Maine Mendoza, who had initially gained popularity for posting Dubsmash videos in various social media platforms, auditioned for the program after catching the attention of its producers. Mendoza had eventually joined the cast in July 2015. She recalled that she was originally cast as a lawyer for Eat Bulaga!Template:'s "Juan for All, All for Juan" segment but was ultimately cast as Yaya Dub (Divina Ursula Bukbukova Smash), a personal assistant (although the Filipino term Yaya translate to nanny) for comedian Wally Bayola's Lola Nidora character. Utilizing her Dubsmash popularity, Mendoza only communicates in the series through vocal dubbing and was initially portrayed as the snobbish Yaya Dub. On the show's July 16, 2015 episode, Yaya Dub broke character when she was caught being kilig (a Tagalog word roughly translated in English as "feeling giddy" or much closer with the idiom "tickled pink") seeing Richards on the show's live split screen, prompting Eat BulagaTemplate:'s producers to make an onscreen couple of the two. On October 1, 2015, their first duet happened when Maine Mendoza and Alden Richards sang "Wish I May", a hit-single by the latter, and "God Gave Me You". Mike Tuviera, a resident director for the show, revealed that the tandem was made by accident. The name "AlDub" was conceived as a portmanteau of the tandem's names, Alden and Yaya Dub And despite being featured in the show, the couple did not meet with each other for the first few weeks of the segment and only interacted through the show's split screen frame and conversing in dubbed audio samples of popular songs and lines from popular films and TV series as well as through handwritten messages shown on screen.
Template:Main Due to the audiences' positive reception to the AlDub pairing, Eat Bulaga!Template:'s producers decided to make a 30-minute soap opera parody in its "Juan For All, All for Juan" segment for the tandem. Pegged as a "Kalyeserye" (Filipino for "street series"), it was described as a parody of Philippine television dramas performed by improv acting, which was broadcast live from a barangay street featured in the "Juan for All, All for Juan" set. Poochie Rivera, one of the program's directors, described it as "natural and unscripted", saying that "Nothing is rehearsed. We are trying to maintain the spontaneity because that is a big part of its charm.". Starring the AlDub love team, the Kalyeserye also features Jose Manalo (as Frankie Arinolli, Tinidora and his various characters), Wally Bayola (as Lola Nidora and his various characters), Paolo Ballesteros (as Tidora and his various characters) and other casts and characters.
Some of the running gags and story lines throughout the parody include the "Pabebe Wave" (a deviation of a beauty queen wave gesture) between Alden and Yaya Dub, Lola Nidora lobbying for a pairing between Yaya Dub and Frankie (using the portmanteau "YaKie"), Lola Nidora issuing labor challenges to Alden, and the incompetence of the numerous Rogelios, Lola Nidora's bodyguards. The Kalyeserye's main storyline is the Cinderella-like forbidden courtship between the AlDub tandem, with its paramount goal being the first physical meeting between the two, a move continually opposed by Lola Nidora.
The AlDub couple's near-encounters on live television also became pivotal throughout the series. In the show's August 8, 2015 episode, which featured a wedding between the "YaKie" tandem, Richards and Mendoza were originally supposed to meet in person for the first time. However, Mendoza collapsed while performing on live television and was immediately rushed to a nearby hospital, resulting in an improvisation by the segment's remaining characters, including Alden himself. She later revealed that she experienced fatigue hours prior to filming.
In its August 12, 2015 episode, Yaya Dub appeared at the Broadway Centrum's TAPE Eastside Studio for her Cinderella-like performance on Eat Bulaga!Template:'s "Bulaga Pa More!" segment. The episode was highly anticipated as it was Richard's and Mendoza's chance to meet at the studio in person but Lola Nidora interrupted the meeting, first by issuing a labor challenge to Alden and later on as a witch to Mendoza's Cinderella performance. Alden missed Yaya Dub by a few seconds as she ran out of the studio to escape from Lola Nidora's (as the witch) curse. The episode marked the first, closest rendezvous between the two.
On September 5, 2015, Richards and Mendoza both participated in the Bulaga Pa More! Dabarkads edition Wildcard round, competing against each other. Prior to the event, Lola Nidora made Yaya Dub and Alden promise not to meet with each other as her condition for allowing Yaya Dub to participate in the segment. On the actual day of the competition, Richards and Mendoza finally saw each other for the first time backstage after her performance, disobeying Lola Nidora's wishes in the process. As the two were about to get closer, an enraged Lola Nidora blocked their paths by dropping a wall between them. She then harshly reprimanded the two romantic leads for being untrue to their promise. As she proceeded to deliver a litany about the value of one's word and the essence of trust, two unknown men wearing face masks (balaclavas) kidnapped Yaya Dub from Broadway and whisked her away in a van. Nidora implored Alden's help and had the wall raised so he can pursue Yaya Dub's kidnappers but it was too late.
On September 10, 2015, Alden was also kidnapped from the studio. Two days later (September 12), it was revealed that the couple's kidnapper was DuhRizz (Bayola), Lola Nidora's socialite granddaughter from New York who was also in love with Alden and jealous of her grandmother's affection for Yaya Dub. DuhRizz brought both Richards and Mendoza to a parking lot but in separate vans. She then allowed the two to meet face to face through the van's windows while still tied-up. Afterwards, DuhRizz proceeded to put them in a blindfold and taunted them by letting them bump into each other without their knowledge. She also made the couple drink from the same straw of her Starbox Coffee. Later on, she apologized for including Alden in her jealousy against her grandmother's ward and proceeded to return him to safety while she continues to taunt Yaya Dub. As Alden was being released, Tinidora (Manalo) and Tidora (Ballesteros) arrived at the crime scene to rescue Yaya Dub, confront their grandniece DuhRizz and convinced her renounce her jealousy and envy for Yaya Dub. Tinidora and Tidora also asked Yaya Dub to forgive DuhRizz for hurting her. DuhRizz, visibly upset and shaken, walked away. The episoded ended after Tinidora and Tidora received a call about Nidora's health condition.
The incident of the kidnapping and the involvement of her granddaughter seemed to have softened Lola Nidora a little towards Alden and Yaya Dub as a couple as she finally allowed the two of them to go on their first date under certain "conditions." The date was given as Lola Nidora's gift during their second monthsary and was set to happen on a Saturday, September 19, 2015.
On September 19, 2015, both Richards and Mendoza saw each other again after successfully passing a matching game set by Lola Nidora. However, both Alden and Yaya Dub were unable to get closer as a long table was set as the venue of their date. This is part of Lola Nidora's conditions in allowing the two to meet. Apart from a long table, a standee of Lola Nidora was also placed at the center which prevented them from trying to get close to each other. Lola Nidora then admitted that she only set the date to test if she can start to trust both Alden and Yaya Dub after disobeying her wishes during the Bulaga Pa More! Dabarkads Pa More! Wildcard Round. Learning from their past mistake, both Alden and Yaya Dub contented themselves with the set up. The date was interrupted after Yaya Dub heard an alarm clock which signals that time for Lola Nidora's medication. Deeming her responsibility to her guardian as important, Yaya Dub quickly leaves Alden in order to get back to Nidora until suddenly Maine's character gets involved in a car accident in which she later survived.
One week later, on September 26, 2015, both Richards and Mendoza finally met up-close and personal for the first time after Lola Nidora allowed the couple to have a "second date." Nidora announced the second date as her gift as the couple celebrated their 10th weeksary (a variation to anniversary). She said that she felt responsible for cutting the couple's first date short and explained that she decided to give them a chance for a second date as she felt that she could trust Alden and Yaya Dub again after proving themselves during the first date. Lola Nidora then proceeded to formally invite Alden to her mansion so that he could formally visit Yaya Dub and court her. However, Lola Nidora gave three conditions in which Alden had to comply. The first that Alden and Yaya Dub are allowed to get close to each other (1 ft. distance) but without touching. The second is that Alden must bring "chicharon," a Filipino delicacy, to the mansion as his gift to Lola Nidora and the third is that Alden must sing what is considered the couple's theme song, "God Gave Me You." Alden carefully complied to all of Lola Nidora's wishes but unintentionally broke the "no-touch rule" when he passed a glass of water to Yaya Dub during lunch when she almost choked by the cake they were eating. The episode marked the first time that the couple interacted and communicated with each other in close proximity. It also generated record breaking tweets on twitter.
On October 3, 2015, The De Explorer Sisters and Yaya Dub (Mendoza) visited Broadway for the first time. Lola Nidora requested the visit to the Eat Bulaga family as she wanted to personally introduce Yaya Dub to Alden's Dabarkads (the term they use to refer to the hosts, staffs and people in and behind Eat Bulaga). This marked Mendoza's first "on-screen" meeting with veteran comedians Tito, Vic and Joey. Tidora (Ballesteros) was notably absend from the visit because of an airplane delay. Lola Nidora almost changed her mind about the whole visit after she saw the table that the Dabarkads prepared for Alden and Yaya Dub, complaining that it was "too small." TVJ, however, convinced her to stay by serenading her. Alden appeared on the stage last, bearing flowers for Lola Nidora and Tinidora and for Yaya Dub. Lola Nidora proceeded to challenge Alden to a game of "scissors-papers-stone," declaring that if Alden wins, she will allow him to shake Yaya Dub's hand. Alden did win the challenge and the couple were able to "officially shake hands" for the first time. Allan K. (one of the hosts) then proceeded to introduced Lola Nidora to the audience causing her to turn her back to Alden and Yaya Dub. Tinidora assured her sister that she will supervise the couple. Instead of being strictly conservative, however, Tinidora allowed the couple to share drinks from a coconut and sit side by side. In this episode, Mendoza's Yaya Dub (who had been periodically speaking since her car accident) sang a short duet of "Wish I May" with Richards. It was also in this episode that Lola Nidora requested a swap between Alden and Yaya Dub. She decided to leave Yaya Dub in the studio so that the Dabarkads can train her more (presumably in hosting) as she takes Alden to the barangay to further prove his devotion in courting Yaya Dub by doing acts of service. As Tito, Vic and Joey agreed to Nidora's request, a phone call prompted them to cut the visit short. Nidora proceeded to take Alden with her while Yaya Dub was left to the care of the Dabarkads.
On October 17, 2015, Lola Nidora presented another gift to the couple in the form of "Tamang Panahon" (In the Right Time), pertaining to Lola Nidora's consistent litany that Alden and Yaya Dub will be allowed to pursue their feelings for each other "Sa Tamang Panahon" (In The Right Time). She then invited Alden to visit her "bungalow" (as the Philippine Arena) on the following Saturday for a benefit concert. In this episode, Lola Nidora's long lost sister, Lola Isadora, appeared. She was originally believed to be Yaya Dub's real mother. However, Isadora also revealed that far from being the girl's mother, she was actually Yaya Dub's grandmother and that her real mom named Ursula died in childbirth.
On October 24, 2015, the most awaited "Sa Tamang Panahon" happened at the Philippine Arena. Lola Nidora invited not only Alden but also the Dabarkads of Eat Bulaga. The event was treated as a benefit concert where the three Lola's all performed a dance number. Their younger selves also made an appearance and performed period dances. In this episode, more information was revealed about Yaya Dub's actress, Maine Mendoza, who had remained largely mysterious in the months following her inclusion to Eat Bulaga and the Aldub craze. During the event, Richards and Mendoza were able to talk face to face, touch, hold hands and hug each other without hindrance from Lola Nidora or even other antagonists of the Kalyeserye series.
Alden and Yaya Dub's meeting happened right after Yaya Dub's Cinderella waltz number. Alden donned a suit fit for a prince charming and entered the arena bearing a box of roses and a gift while Mendoza wore a Cinderella gown as she waited on stage to finally meet and be close to Richards. The two met at the center and Lola Nidora appeared to formally allow the two of them to get closer to each other. Richards then proceeded to deliver a heartfelt message for Mendoza face to face and followed it up by singing their theme song, "God Gave Me You." During the song, Richards became emotional and promptly hugged Mendoza which she returned with a hug of her own. Afterwards, Lola Nidora, Tidora and Tinidora appeared on stage and requested Mendoza to answer Richards' message. Mendoza's message to Richards prompted another emotional outburst from him that led to another heartfelt embrace. Mendoza, in a caring gesture, proceeded to wipe Richards' teary eyes before continuing with her message. The three lolas then asked the couple to do a dubsmash together and to dance to their first waltz set to an instrumental version of their theme song.
"Maine, ang tagal kong hinintay 'tong chance na 'to. To say that: 'God Gave Me You.' Ang layo na ng narating natin. Dalawang taong naghahanap, finally, nagkita na rin. Salamat sa'yo." (Maine, I waited for a long time for this chance. To say that: "God Gave Me You." We've been through so much... two people searching (for something), finally, we met. Thank you.)--Alden Richards to Maine Mendoza
"Alden, thank you. Alam mo, ipinagdasal ko talaga itong araw na ito. Ganun din naman yung gusto kong sabihin sa'yo: God gave me you. Ang daming nagbago sa buhay natin... ang dami nang nangyari... pero may mga bagay pa ring hindi magbabago... Isa doon, ikaw at ako." (Alden, thank you. You know, I prayed for this day. To tell you the same thing: God gave me you. So many things have changed in our lives... so many things have happened... but some things will always remain... Among them, you and I.) --Maine Mendoza to Alden Richards
The episode also marked their first production number together and a number of other milestones without the hindrance of Lola Nidora or even a split screen communication. Both Richards and Mendoza were unable to keep from being emotional as the culmination of everything their characters had been through in the past couple of months reached the climax in the episode. Fans were also receptive of the event and managed to reach record-breaking tweets of 41 million in 24 hours.
Audience reception and cultural impact
The AlDub couple became an overnight phenomenon on both television and social media. The pivotal meeting episode between the AlDub tandem on August 8, 2015 scored a 32% percent rating and a 300% increase in viewership for Eat Bulaga! in the Mega Manila Region, according to the Nielsen ratings conducted by AGB Nielsen Philippines. On a weekly survey by Kantar Media Philippines, the tandem was cited in helping the program to become a number one daytime program for weeks. According to AGB Nielsen's research, Eat Bulaga!Template:'s August 12, 2015 episode marked an all-time high in viewership for the year with a 36.1% rating, in the Mega Manila Region, which was mainly alluded to the tandem's near-meeting. Rivera also theorized that the coupling's successful response from audiences was because of the Filipinos who can relate with their predicament. He remarked "People who have partners who work abroad often communicate and pursue their relationship online, through Skype or FaceTime." Pauleen Luna, a castmember of Eat Bulaga!, commented that AlDub "has brought a different kind of energy to the show." Anna Leah Sarabia, a Filipino anthropologist, cited the "Kalyeserye"'s use of fairy tale and soap opera's tropes helped in tandem's increasing popularity, saying that "It’s a 'Cinderella' story that's fake and true-life at the same time." Filipino television executive Malou Choa-Fagar also cited the unpredictable nature of the Kalyeserye had largely contributed to the AlDub success. In social media site Twitter, hashtags with AlDub became top trending topics in both the Philippine and Worldwide trends. Various outlets also lauded the show's use of old and new media for the AlDub tandem, which also pulsated in raising the value of the Dubsmash app in the Philippines. The popularity of the tandem even reached some schools and became a topic discussed in classrooms; for instance in a University of the Philippines Diliman Filipino class. Several Filipino politicians also referenced the AlDub couple in various interviews: Ralph Recto cited the tandem as a symbolism regarding the Philippine Land Transportation Office license plates, while Mar Roxas also referenced AlDub in his 2016 presidential campaign.
The success of the AlDub tandem also contributed to the careers of Richards and Mendoza. The AlDub's success has helped Richards secure a four-year film contract with APT Entertainment and a recording deal with GMA Records, while the Philippine Basketball Association teams Barangay Ginebra San Miguel, Mahindra Enforcers and Talk N' Text Tropang Texters was also reported to have been considering inviting Mendoza as their muse for the 2015–16 PBA season but she turned down, according to Tape, Inc. SVP Malou Choa-Fagar. Mendoza and Richards also appeared in separate profile interviews regarding the AlDub's success on the television program Kapuso Mo, Jessica Soho, Richards also had an episode of his life story on Magpakailanman. Tuviera also revealed in an interview about a possibility of making 2015 feature film starring the AlDub couple. Another report also confirmed that Richards and Mendoza will be part of 41st Metro Manila Film Festival entry My Bebe Love starring Vic Sotto and Ai Ai delas Alas. It also started taping two commercials, for Talk N' Text and McDonalds, they were also awarded the Most Popular Breakout Love Team of the Year, in the recently concluded EdukCircle Awards.
AlDub tandem had granted the request, that they will not endorse any politicians running for the 2016 presidential election in which senator Tito Sotto, one of the main hosts said as per advice from the Eat Bulaga's management.
The two also scored magazine covers due to insistent public demands. The two were featured on YES! Magazine's November 2015 issue and for Preview magazine, Maine on Meg, and Alden for Megaman. The Tres Lolas (JoWaPao) were also featured in another celebritymagazine for the same month.
On Chikka Minute of GMA News' 24 Oras, sociologist Brother Clifford Sorita linked the positive audience reception of the AlDub to the Yaya Dub's Cinderella complex. Sorita says that many can relate to Yaya Dub's situation, portrayed as an ordinary woman who hopes for someone popular or a "prince charming" (Bae Richards) to notice her. Sonita also described that Maine Mendoza, who portrays the character of Yaya Dub as a "diamond in the rough" an ordinary person whose talent and potential maybe discovered through ordinary means. Mendoza was discovered through the internet through her Dubsmash videos.
Social media impact
From 3.5 million tweets in 24 hours, the AlDub Twitter following grew exponentially, it doubled to 6 million plus on September 5, 2015, doubling further to 12 million on September 19, 2015 and On September 26, 2015, they have reached the highest tweets in Twitter for #ALDubEBforLOVE with 25.6 million tweets in just a day, breaking their own record of 12.1 million tweets within 24 hours for #ALDUBMostAwaitedDate on September 19. Both episodes of the Kalyeserye marked special milestones for the relationship of the AlDub supercouple. Their television rating also went over the roof going to the level of the Manny Pacquiao fights posting a high 45.7 percent in Mega Manila, while Philippine wide rating was at 30.8 percent
Rishi Jaitly, Twitter's Vice President of Media, Asia Pacific and Middle East, said that AlDub is a global phenomenon. He initially thought that tweets were not authentic but after internally checking it, he concluded that phenomenon is real and not a sideshow.
Sa Tamang Panahon (The Right Time)
On October 24, 2015 episode of Eat Bulaga!, an approximately 55,000 people gathered at the Philippine Arena for a benefit concert that highlights the love team of Maine Mendoza and Alden Richards. One hundred percent of ticket sales (Php 14 million) is allotted for the AlDub Library Outreach Project. With 41 million in total tweets (39.4 million in 24 hours on October 24 with remaining tweets from the following day considered as counted by Twitter itself), #AlDubEBTamangPanahon, the official hashtag of the event, broke their own Twitter record as well as breaking the record of 2014 FIFA World Cup semi-final match between Brazil and Germany that only have 37.6 million tweets. It is the most tweeted event of 2015 in the world. Once again their television rating went over the roof and this time beating the level of the Manny Pacquiao fights posting a stunning 50.8 percent in Mega Manila and 40.1 percent nationwide
Because of its daily top trending in the social media some news outfits now call AlDub a Global phenomena this is being strengthened by the fact the it has just top the Guinness World Records for the most tweeter feed in 24 hours,Some sectors has refereed to the phenomenon as an example of a Black Swan event
The Manila Times criticized the reception towards the AlDub love team through an editorial cartoon. The editorial cartoon depicted that several national issues in the Philippines are being ignored because of the popularity of AlDub in the Philippines. However, this editorial cartoon received mostly negative reactions and comments from netizens because for them, the AlDub loveteam is just a stress reliever they still keep themselves updated on current events in the Philippines. Others commented that this cartoon depicted the love team in a very wrong way because there are many other reasons why some Filipinos are unaware of the national issues in the Philippines aside from the AlDub phenomena.Template:Citation needed
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